Four Madison-area bakeries will observe Child Abuse Awareness Month (aka: April) with multi-colored cupcakes. A portion of the proceeds go to The Rainbow Project, a local non-profit that addresses family trauma and abuse with therapy and support.
Of the 1.3 million children in Wisconsin, 4,839 child victims were reported to Child Protective Services in 2010. That means that more than three of every 1,000 children in the state suffered abuse.
The federal Administration for Children and Families posted six factors that help prevent abuse and promote healthy families and communities. They include:
- Nurturing and Attachment
- Knowledge of Parenting and Child Development
- Parental Resilience
- Social Connection
- Concrete Supports for Parents
- Social and Emotional Competence for Children.
The Rainbow Project addresses these factors within the Madison community. The cupcake sales this month will serve to raise awareness in the community about child abuse and raise funds for the organization. The bakeries participating in the cupcake drive include Daisy Café and Cupcakery, Cupcakes A-Go-Go, Madison Sweets, and La Brioche True Food. (For full disclosure – I am an employee of La Brioche.)
The La Brioche Rainbow cupcakes cost $3.50 with 25% going towards The Rainbow Project. The cupcakes make for a visually appealing display, and draw attention to the cause, but it will take a great deal of cupcake sales to fill the coffers at The Rainbow Project.
Please, indulge your sweet tooth in support of child victims; buy them for your friends and family. And if you feel like contributing more than a few bucks to the cause, The Rainbow Project has a wish list including car seats, individually packaged snacks, and volunteers.